by Simon Moran | Jun 7, 2021 | Business, English Schools
In his 2015 TED talk, Bill Gross, the founder of Idealab, looked at why start-ups succeed or fail. He looked at 200 companies, and concluded that, rather than the idea, the team, the business model or the funding, timing was the most important difference in success...
by Simon Moran | Dec 17, 2018 | English Schools
Last week we mentioned income, salary, rent and pricing. The other stats to look at are: Capacity: How many bums on seats could the school actually get, and what percentage of that is filled? At Modern English we use the term ‘seat’ as a restaurant would use the term...
by Simon Moran | Dec 10, 2018 | English Schools
One way to get into your own school is to buy an existing one. Given the often-transient nature of school owners, schools come on the market quite frequently. Whether they are good or not, only close inspection will reveal. When you find a school for sale, you’ll need...
by Simon Moran | Oct 29, 2018 | English Schools
Although the title of this article says ‘Marketing’, it’s not really as simple as that. To get their message out and then get bums on seats, school owners have to consider the following: branding, marketing, advertising and sales. So, what’s the difference?...
by Simon Moran | Oct 15, 2018 | English Schools
You need to be able to show prospective students what you will teach them and how they will progress. A solid curriculum is a good idea, and it’s probably a good idea not to write it yourself from scratch, no matter how much you want to. There are not many people who...
