by Simon Moran | Nov 12, 2018 | English Schools
By all accounts, we all see around 5,000 adverts each day, in almost every waking minute, in every place we visit. The only time we are not exposed to advertising is when we are asleep – we can’t even escape the labels on the bottles in the bath. It is a busy,...
by Simon Moran | Nov 5, 2018 | English Schools
In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools? Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may...
by Simon Moran | Oct 22, 2018 | English Schools
I have slept on the sofa in the office, and before that on the floor of the school, to be up early to hand out flyers at the station. I’m not a morning person and don’t find this easy. Once out, a positive attitude can carry you through the duller moments and the many...
by Simon Moran | Oct 15, 2018 | English Schools
You need to be able to show prospective students what you will teach them and how they will progress. A solid curriculum is a good idea, and it’s probably a good idea not to write it yourself from scratch, no matter how much you want to. There are not many people who...
by Simon Moran | Oct 1, 2018 | English Schools
In 1998 I wasn’t sure how long I would stay in Japan, or what direction I would go, with or without my new school. Either way, I had a busy year. As soon as I started advertising, the phone rang often and over 80% of prospective students signed up. I also had...
