by Simon Moran | Jan 14, 2019 | English Schools
Recruitment is defined by BusinessDictionary.com as: The process of finding and hiring the best-qualified candidate for a job opening; it includes analyzing the requirements of a job, attracting employees to that job, screening and selecting applicants, hiring, and...
by Simon Moran | Jan 7, 2019 | English Schools
Anybody who has heard me speak at a conference will have heard me say there are only three problems running English schools: students, parents and teachers. People, people, people. Leaving aside the students and parents for now, we are left with the teachers. We need...
by Simon Moran | Dec 3, 2018 | English Schools
Numbers, numbers, numbers. So, tell me about the numbers. I ask this question all the time when looking at schools to buy, or help out with management. Sometimes people have very good answers and have kept all the figures since they started. More often, they only have...
by Simon Moran | Nov 26, 2018 | English Schools
There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you...
by Simon Moran | Nov 19, 2018 | English Schools
In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others. These figures are very...
