by Simon Moran | Dec 16, 2019 | Business
We developed proficiency individually by practising on our own. We developed proficiency as a unit by practising together. The creative aspect was enhanced by regular song writing sessions by me and the guitarist. As we were getting older, these were often fuelled by...
by Simon Moran | Jul 1, 2019 | English Schools
The school is not incorporated, but you are considering registering yourself officially as self-employed. Up to now, you have taught in a spare room in your house, but you wish to separate your home and your working life. This is very sensible, and in fact you should...
by Simon Moran | Nov 26, 2018 | English Schools
There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you...
by Simon Moran | Nov 19, 2018 | English Schools
In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others. These figures are very...
by Simon Moran | Nov 5, 2018 | English Schools
In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools? Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may...
