by Simon Moran | May 20, 2019 | English Schools
We’ve also previously discussed what business you are actually in. You may be running an English school. You may be selling crêpes. Either way, your product is neither learning English, nor eating food. Anybody can learn English or sate their appetite anywhere. The...
by Simon Moran | Apr 22, 2019 | English Schools
While English may be the world’s lingua franca, it’s a lingua franca more often spoken by non-native speaker to non-native speaker. There are more English language learners in China than there are native speakers of English in the whole world (400 million to 360...
by Simon Moran | Apr 15, 2019 | English Schools
I meet hundreds of school owners each year here in Japan. There seems to be an overwhelming concern with the teaching of English to children. I’ve been collecting data on my schools for over 20 years. As I showed at a recent conference, the highest performing students...
by Simon Moran | Apr 8, 2019 | English Schools
The reasons you think students come to your school may not be the same as why they actually do. It is likely, as previously stated, that the drive is not economic, but rather social, cultural or artistic. Very little data is available on the private language school...
by Simon Moran | Feb 4, 2019 | English Schools
When staff leave we always do exit interviews. I’m sure we never get a 100% accurate picture, as people may be reluctant to give their true feelings face-to-face, but we learn a lot. I always begin interviews by telling people I want their honest opinion, whether I...
