Blog
Running an English School: Recruitment
Recruitment is defined by BusinessDictionary.com as: The process of finding and hiring the best-qualified candidate for a job opening; it includes analyzing the requirements of a job, attracting employees to that job, screening and selecting applicants, hiring, and...
Running an English School: People, People, People
Anybody who has heard me speak at a conference will have heard me say there are only three problems running English schools: students, parents and teachers. People, people, people. Leaving aside the students and parents for now, we are left with the teachers. We need...
Holiday Greeting
Dear All, Many thanks for reading the Moran Actually blog this year. 2018 has been a great year for me personally and for our various businesses. We have brought in new schools, new clients, and, at the time of writing, still have some exciting announcements to make....
Starting or Buying an English School: Number Crunching
Last week we mentioned income, salary, rent and pricing. The other stats to look at are: Capacity: How many bums on seats could the school actually get, and what percentage of that is filled? At Modern English we use the term ‘seat’ as a restaurant would use the term...
Setting Up an English School: Start-up or Buyout?
One way to get into your own school is to buy an existing one. Given the often-transient nature of school owners, schools come on the market quite frequently. Whether they are good or not, only close inspection will reveal. When you find a school for sale, you’ll need...
Running an English School: Tell Me About the Numbers
Numbers, numbers, numbers. So, tell me about the numbers. I ask this question all the time when looking at schools to buy, or help out with management. Sometimes people have very good answers and have kept all the figures since they started. More often, they only have...
Advertising for English Schools, part 2
There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you...
Advertising for English Schools, part 1
In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others. These figures are very...
Running a School: They Won’t Come to You
By all accounts, we all see around 5,000 adverts each day, in almost every waking minute, in every place we visit. The only time we are not exposed to advertising is when we are asleep – we can't even escape the labels on the bottles in the bath. It is a busy, busy...
Marketing for English Schools
In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools? Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may...