by Simon Moran | Nov 26, 2018 | English Schools
There are lots of ways of doing marketing, branding and advertising cheaply. Get the name of your school on T-shirts and jackets and wear them all the time. Your local supermarket wouldn’t like you handing flyers out between the aisles, but probably wouldn’t ask you...
by Simon Moran | Nov 19, 2018 | English Schools
In the years of advertising our products since 1998, the following, in no particular order, have been the most successful at generating leads: flyers handed out at the station or posted, word of mouth, signs, web searches, magazine ads, others. These figures are very...
by Simon Moran | Nov 12, 2018 | English Schools
By all accounts, we all see around 5,000 adverts each day, in almost every waking minute, in every place we visit. The only time we are not exposed to advertising is when we are asleep – we can’t even escape the labels on the bottles in the bath. It is a busy,...
by Simon Moran | Nov 5, 2018 | English Schools
In last week’s blog, we defined some marketing concepts. So how does all this apply to English schools? Before starting out, you need to look at the market very carefully – what does it have, what is it missing, what gaps can you fill, and how can you deliver? It may...
by Simon Moran | Oct 29, 2018 | English Schools
Although the title of this article says ‘Marketing’, it’s not really as simple as that. To get their message out and then get bums on seats, school owners have to consider the following: branding, marketing, advertising and sales. So, what’s the difference?...
by Simon Moran | Oct 22, 2018 | English Schools
I have slept on the sofa in the office, and before that on the floor of the school, to be up early to hand out flyers at the station. I’m not a morning person and don’t find this easy. Once out, a positive attitude can carry you through the duller moments and the many...
