by Simon Moran | Jun 24, 2019 | English Schools
You should know what business you’re in, what your company will look like when it’s finished, what your product it is (and it ISN’T English lessons), who your customer is and you should know how much money you will need to live happily ever after. Well done. Next come...
by Simon Moran | Jun 17, 2019 | English Schools
Your business is not your product. Your business is the business itself. You do not, should not or will not work in your business. You own the business. You are the shareholders. You may be the single shareholder, owning all the shares. Even if you are not an...
by Simon Moran | Jun 10, 2019 | English Schools
It’s also very important to think about your personal life. What you want your daily, weekly and yearly routine to look like. Your hopes, dreams and aspirations, now, in the near and not too distant future, and after you ‘retire’. This should start to tell you some...
by Simon Moran | Jun 3, 2019 | English Schools
We’re not quite getting started on the systems just yet. First comes your mission, vision and values statement. This may well be one of the hardest things you’ve done. I certainly found it very difficult. A few years ago we restructured to form a parent company which...
by Simon Moran | May 27, 2019 | English Schools
Please note, for those running schools, we will assume you have a great curriculum and qualified, experienced, happy, well-recruited and trained teachers enrolled in a professional development course. You have to realise you are not important. Your business is, but...
by Simon Moran | May 20, 2019 | English Schools
We’ve also previously discussed what business you are actually in. You may be running an English school. You may be selling crêpes. Either way, your product is neither learning English, nor eating food. Anybody can learn English or sate their appetite anywhere. The...
